The Google Analytics Analysis tool
If you, as a customer, invest in Internet marketing, it is only natural that you will want to know what your investment yielded.
- Did you get back the money you invested?
- How many visitors did you receive through the campaign?
- Which of the visitors made a purchase?
If you do not follow up your Internet marketing, you cannot know what it yielded, and you will therefore find it hard to see the benefit of the campaign.
MediaAnalys uses an independent statistical service from Google to measure the results of your investment, called Google Analytics. Google Analytics is one of the world’s best and most complete statistical systems. Here, you can see clear information on the number of visitors, which advertisement is working best and which companies are visiting your webpage.
In fact, Google Analytics tracks all your marketing campaigns, whether they are Google-based or not. All your advertisements, newsletters sent by e-mail, partners’ campaigns, links, paid links, search engines and keywords. In this way, you can compare the results for both search engines and campaigns as media.
Thanks to this advanced analysis tool, you will gain practical overviews of traffic, e-commerce and change trends. Compare incomes, changes, campaigns and keywords directly. The Company Manager, Marketing Manager and Webmaster instrument panels in Google Analytics provide clear answers quickly, in an easily-understood visual format.
If you have a website which carries out e-commerce, you can also use Google Analytics to track transactions for campaigns and keywords, get loyalty and latency statistics and identify your sources of income.
All MediaAnalys customers who purchase search optimization are automatically given access to Google Analytics as well as training from our advisors to show how to interpret the statistics. If you simply want help with the implementation of Google Analytics, simply contact our advisors for a free quotation.
The following are some of the functions in Google Analytics:
Advanced analyses
Google Analytics has all the functions you expect from an advanced web analysis tool. You also receive closely integrated AdWords support so you can see statistics on the return on your AdWords investment without needing to import cost information or add tracking codes.
Easy to use
Google Analytics is easy to use for new marketing managers, while at the same time it contains all the functions that professional web analysts require.
Flexible for large and small websites alike
Google Analytics is a service that is made available on the same servers that run Google. Google Analytics provides a consistent service both for large company websites with heavy traffic and for smaller websites.
Integrated with AdWords
If you have an AdWords account, you may use Google Analytics directly from the AdWords interface. With Google Analytics, statistics are also calculated for the return on your investment, for information on costs and keyword tracking. These are imported automatically, saving you time.
Tracks all campaigns
Google Analytics tracks all campaigns on the Internet, from e-mail to keywords, irrespective of search engine, trade catalogue or link source.
Security
Google Analytics takes security very seriously. They protect the confidentiality of your company information. As the information in the web analyses is sensitive, it is given the reliable protection it deserves.
Read more about Google Analytics at http://www.google.com/analytics/en-GB/ or contact our advisors here for further information.
If you are interested in learning more, or would like us to contact you with guidance as to how your company might gain more customers via the search engines, contact us or complete the contact form and we will be in touch with you.