QDC Förbättringskonsulter AB
“Our starting point was to be able to produce a website where we could administer the pages ourselves, smoothly and quickly. And that’s what we got! Very easy to work with and works well. MediaAnalys were very sharp and designed the concept in accordance with our wishes.”
Jorma Väliranta - QDC Förbättringskonsulter AB
Background
QDC Förbättringskonsulter AB carries out training in improvement work. Customers have shown their interest after QDC had invited them to seminars, or been to exhibitions. They felt there was a potential to reach more people and decided to increase their visibility on the Internet. Part of this investment was to present their concept on a new website, and in September 2009 QDC Förbättringskonsulter AB purchased the Bronze web package from MediaAnalys.
Objectives
- To be visible and accessible on the Internet.
- To obtain more customers via the major search engines.
- To strengthen their brand through a well-designed and easily navigable website.
Implementation
- QDC provided MediaAnalys with the graphic profile such as logos, images and product sheets. The purpose of the website and QDC’s requests regarding the design of the website were discussed at a number of meetings between QDC and MediaAnalys. Based on this, MediaAnalys created a design template for the new webpage.
- Once the basis for the webpage was ready, work began on creating the new pages and adding material and textual content. In conjunction with this, QDC was also given access to the administration system so that they could familiarise themselves with the system with the help of a manual and support from MediaAnalys.
- Once the basis for the webpage was ready, work began on creating the new pages and adding material and textual content. In conjunction with this, QDC was also given access to the administration system so that they could familiarise themselves with the system with the help of a manual and support from MediaAnalys.
- Once the webpage was completely finished and had been approved by QDC, MediaAnalys designed search engine optimisation for the website, which was then moved to QDC’s own domain and web hotel.
Results
QDC Förbättringskonsulter AB now has a site which enhances the values for which their brand stands thanks to a professional design and a layout that is easy to navigate. The CMS tool has given them the opportunity to update the content and expand the site themselves in a simple manner. Through the work done on search engine optimisation, they have also improved their visibility on the search engines and direct more organic traffic to their site.