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Uniflex

“We have been customers of MediaAnalys since 2006 and have always been treated in a professional and knowledgeable way. MediaAnalys has shown great understanding of our business and, based on this, has carried out market strategies for our Internet marketing that have worked. Currently, we are market leaders in terms of visibility, and I am really pleased with the results and look forward to working together for a long time.”

Background

Objectives

• Increase organic traffic from search engines in Sweden

• Establish and improve positions for important key terms

• Gain greater organic visibility than the direct competition, thus taking shares of the market

Implementation

• In-depth keyword analysis to obtain an understanding of the prevailing search trends in the staffing industry. Prioritisation of the keywords based on the Uniflex business portfolio and prevailing search volumes. Completion of a competitor analysis within both organic and sponsored search terms in order to guarantee the keyword analysis.

• Completion of basic onsite optimisation based on the keyword analysis, with changes to title, meta data and descriptive texts.

• Completion of a reworking of textual content and heading structures in order to ensure visibility on search terms. Addition of images with ALT texts.

• Development and implementation of physical sitemap. Implementation of a Google-targeted XML sitemap to secure indexing.

Results

• 78.19% traffic increase from Google

• 1st place on the keywords “bemanningsföretag” (“staffing company”) and “bemanning” (staffing) on Google. Previous placings on these search terms were lower than page 5

• 181.53% traffic increase on the search term “bemanningsföretag” (“staffing company”)

• 1136.36% traffic increase on the search term “rekrytering” (“recruitment”)